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milton kotler
文库内有作者 “milton kotler” 的文章共 8 篇。
 Strategic Issues In Chinese Marketing
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Price cutting wins more share of low-end markets, while new product and technology offensives always win at the high end where brand value and long term advantages are created. (阅读: 18194，评分: 8.57分/14人，行业: 营销服务)
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Business Marketing 201 - Wal-Mart
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Today Wal-Mart builds its profitability by compelling its suppliers to demonstrate lowest total cost. Tomorrow's growth will extend the discipline of business marking to consumers. (阅读: 5539，评分: 8.33分/3人，行业: 营销服务)
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Phantom Markets - iBelong.com
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Affinity portals are trying to commercialize association ties. Association members stick to their special interests. They may look like consumer markets, but don't act that way. (阅读: 4134，行业: 营销服务)
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How Revolutions are Made - AOL Time Warner
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Making sense of the merger and settling the question of the "Dutch tulip bubble".
Internet technology is closer to Gutenberg than a tulip. (阅读: 4050，评分: 9.00分/1人，行业: 营销服务)
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No Marketing in the Business Design - Motorola
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Motorola gave Iridium a business design that doomed it to failure. There was no customer voice in the ensemble of technology, manufacturing, advertising, and sales. (阅读: 5916，评分: 7.50分/2人，行业: 营销服务)
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What Not to Do - Three Lessons from Sears
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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This pearl deals with three marketing challenges that Sears has failed to meet. It has not come to terms with mass retail distribution, instead of traditional retailing. (阅读: 4178，评分: 10.00分/1人，行业: 营销服务)
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Competitive Response In Supermarket E-Commerce
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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Will e-commerce turn grocery shopping into a new virtual business design, or will supermarket chains absorb e-commerce power to improve the services of its facilities - new product development or product improvement. (阅读: 5717，评分: 7.00分/1人，行业: 营销服务)
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Selling Instead of Marketing
(milton kotler，深圳市麦肯特企业顾问有限公司，2001-04-20)
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"Marketing is not the art of getting rid of what you have, but of creating genuine customer value." It is always useful to find a good case in point of Philip Kotler's most frequently quoted aphorism. (阅读: 7895，评分: 8.50分/2人，行业: 营销服务)
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