中国营销传播网 > 服务 > 21世纪中国营销精英高级研修班
中文版

Marketing Executive Workshop by Kotler Marketing Group

Training Goals：
·Participants will Understand the Marketing Planning Process
·Participants Will Learn How to Sustain Focus on Customer Demand in all Phases of Marketing Strategy
·Participants Will Learn the Best Practices of Marketing
·Participants Will See How Best Practices Can be Applied to the Chinese Market and Chinese Industries
·Participants Will Understand How IT is Changing the Practice of Marketing

Training Agenda

Day One:
World Class Marketing Today
---Today's Best Practices in Marketing
Marketing for Growth and Profit
---How to Choose the Right Marketing Approach
Customer Focused Marketing
---Customer Research as the Backbone of Strategy
Achieving Real Differentiation
---Choosing Customer Targets and Positioning the Company for Customer Segment Dominance

Day Two:
Building Brands
---Building Brands: the secret to Success in the Post-WTO Economy
---Challenger Branding: Competing with the Power-Brands
---Managing Brand Portfolios
Value-Based Pricing
---Antidotes to the Price Wars: How to Get a Return on the Value you Create for Customers
---Pricing on the Internet: How Technology Changes Pricing Strategy

Day Three:
Distribution Strategy
---Using Customer Research to Create Value in the Channels
Communications Strategy
---Using the communications Mix to Build Brand Value
Managing the Sales Force
---Proven Strategies for Achieving Sales Force Buy-In
Challenges of the New Economy
---How it is Changing the Practice of Marketing, and How You Can Profit from it

Training Style：

·Each Topic Will be Introduced with Both Global Best Practice examples and Chinese Industry/Company Marketing Cases
·Training is Interactive: Participants Will Spend 1-2 Hours of Each Day Working on Cases
·Training is Conducted by Experienced Consultants of the Kotler Marketing Group, Representing the Best Thinking in Marketing Today
·Training is Given in English and Simultaneous Interpretation is also Provided


Training Arrangement

ShenZhen　May 10-May 12　9:00-16:30 　 WuZhou Guest House
ShangHai　May 15-May 17　9:00-16:30 　 The Portman Ritz-Carlton
BeiJing　 May 22-May 24　9:00-16:30 　 Hotel New Otani Chang Fu Gong

Fee：

RMB9,000 for each person including workshop participation, training materials,
3 days breakfast and 3 days lunch.


Payment Method：
Payment is required to be sent to the following bank and account number before May 1st
Account Name: Shenzhen EMKT Consulting Co., LTD
Bank: China Merchants Bank Shenzhen JingTian Branch
Account No.: 2481291910001

Special Preferences:

One person out of the group booking（from three locations）of 8 persons or more can get a free dinner with Mr. Kotler, an opportunity to talk with marketing Guru face-to-face.

Please e-mail or fax marketing cases or problems of your company to us before training, we will choose out typical problems for Mr. Kotler to give answers in the training.

Sponsors: Kotler Marketing Group
　　　　　 EMKT Consulting Co., LTD
　　　　　 www.emkt.com.cn
　　　　　
For details contact:
Website：www.emkt.com.cn
　　   　www.kotlermarketing.com		 Email:event@emkt.com.cn
Tel：0755-3912555-1043、1017
　　 0755-3911225(direct line)
　　 0755-3061906(direct line)
　　 0755-3061947(direct line) 		Fax: 0755-3061824、3169752
Register:Online Register or download Register Sheet and then fax back to EMKT after filling it in.