How to Develop Strategic Marketing Plan and the Winning Marketing Strategies
Presenter:ˇˇMilton Kotler (President of Kotler Marketing Group)
Outline:1) How Strategic Marketing Planning Can Improve Chinese Business' Performance
2) The Strategic Marketing Planning Process
3) Tools for Strategic Marketing Planning and their Applications
4) Auditing Strategic Marketing Planning
5) Marketing Strategy - Best Practices and Tools for Developing the Product and Brand Strategy
6) Marketing Strategy: Best Practices and Tools for Developing the Distribution Strategy
Details:
1) Shanghai: Dec.18-19, 2001
2) Shenzhen: Dec.21-22, 2001
Charges:
ˇˇ$8,000 RMB Per Participant